Every city and/or prefecture has something they are very proud of.
Not everyone in Japan may be familiar with the city and prefecture of Tokushima on Shikoku, but when Awa-odori is mentioned then they know. The dance festival takes place from August 12-15 each year. The dancers usually a group of women dressed in kimonos and wearing uniquely folded hats dance an intricate series of steps that must be quite fatiguing as the dance seems to go on endlessly.
We have not experienced this, but saw videos of last years event, including our friend's daughter Momoko dancing. While we were in Tokushima we witnessed the introduction of a mascot for the festival.